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In this episode of Payments Ground Game, we welcome John McCormick, a seasoned industry connector who played a pivotal role in establishing the Southeast Acquirers Association (SEAA.) The SEAA revolutionized the way Independent Sales Organizations (ISOs) engaged with products and networks when it was founded back in 2001.
The inception of this initiative was driven by a practical need: the challenge for salespeople to reach and connect with the numerous ISOs scattered across regions. The Annual SEAA Conference became a space where ISOs could convene to explore offerings, share industry insights, and enjoy a communal atmosphere without the typical hustle of their sales routines.
In the episode, we talk about why the regional shows are great for networking for a variety of different professions, ways you can use the shows to stay fresh on updates in our industry, and we even give a few recommendations on how you can get the most out of the upcoming show.
So tune in, go ahead and register right after you listen, and we’ll look forward to seeing you in New Orleans!
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