Deciphering Customer Acquisition Cost for ISOs and Agents: The Math Behind Sustainable Growth

Episode 6 November 29, 2023 00:21:40
Deciphering Customer Acquisition Cost for ISOs and Agents: The Math Behind Sustainable Growth
Payments Ground Game
Deciphering Customer Acquisition Cost for ISOs and Agents: The Math Behind Sustainable Growth

Nov 29 2023 | 00:21:40

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Hosted By

Elaina Smith Kevin Smith

Show Notes

In this episode, hosts Elaina Smith and Kevin Smith take a close look at the crucial component of sales strategy: customer acquisition cost. They share insights on how to calculate this important number and discuss the implications for strategic decision-making. Using real-life examples and practical tips, they guide ISOs and agents on understanding the cost of acquiring new clients and balancing it with potential revenue. Tune in to learn how to effectively manage marketing spend and ensure a positive return on investment in the pursuit of new business.

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