Payments Ground Game

Most ISOs are built on the foundation of a successful and productive sales force. But as they grow, many struggle to build an effective and efficient operational back office to adequately support those sales. On ...more

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Latest Episodes


January 22, 2024 00:30:32
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Building a Lasting Payments Business: Strategies for Sustainable Growth

In this episode of Payments Ground Game podcast, hosts Kevin and Elaina Smith explore the rugged terrain of long-term strategies and goal setting. We...



November 29, 2023 00:21:40
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Deciphering Customer Acquisition Cost for ISOs and Agents: The Math Behind Sustainable Growth

In this episode, hosts Elaina Smith and Kevin Smith take a close look at the crucial component of sales strategy: customer acquisition cost. They...



November 13, 2023 00:31:13
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Software for the Payments Industry: Insights on Building vs Buying

In this episode of Payment Ground Game, we hash out this pressing question for payments companies: is it better to build or to buy...



October 30, 2023 00:36:01
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Risky Business: Understanding and mitigating risk in merchant services

In today's episode, we'll be exploring the concept of risk in merchant services.  Why do applications get declined in underwriting?  Why do merchants get...



October 16, 2023 00:19:39
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The Case for Quality over Quantity: Choosing the Right Processing Relationships for ISOs

One common misstep for ISOs is trying to manage too many processing relationships. While having diversification is important, spreading thin often leads to lack...



October 06, 2023 00:16:07
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Streamlining Processes for Improved Profitability: Insights for ISO Owners

Hosts Elaina Smith and Kevin Smith dive into the world of operational improvements for ISO owners.  In this episode they tackle five key areas...