Latest Episodes
7
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Building a Lasting Payments Business: Strategies for Sustainable Growth
In this episode of Payments Ground Game podcast, hosts Kevin and Elaina Smith explore the rugged terrain of long-term strategies and goal setting. We...
6
![Episode Cover](https://episodes.castos.com/652a77271d0aa4-33337533/images/00e8a78883c0f3ba6df827344ba2ebed-1697281938-826c33a3-6bf8-4026-9cba-9da4e52d726e.jpg)
Deciphering Customer Acquisition Cost for ISOs and Agents: The Math Behind Sustainable Growth
In this episode, hosts Elaina Smith and Kevin Smith take a close look at the crucial component of sales strategy: customer acquisition cost. They...
5
![Episode Cover](https://episodes.castos.com/652a77271d0aa4-33337533/images/00e8a78883c0f3ba6df827344ba2ebed-1697281938-826c33a3-6bf8-4026-9cba-9da4e52d726e.jpg)
Software for the Payments Industry: Insights on Building vs Buying
In this episode of Payment Ground Game, we hash out this pressing question for payments companies: is it better to build or to buy...
4
![Episode Cover](https://episodes.castos.com/652a77271d0aa4-33337533/images/00e8a78883c0f3ba6df827344ba2ebed-1697281938-826c33a3-6bf8-4026-9cba-9da4e52d726e.jpg)
Risky Business: Understanding and mitigating risk in merchant services
In today's episode, we'll be exploring the concept of risk in merchant services. Why do applications get declined in underwriting? Why do merchants get...
3
![Episode Cover](https://episodes.castos.com/652a77271d0aa4-33337533/images/00e8a78883c0f3ba6df827344ba2ebed-1697281938-826c33a3-6bf8-4026-9cba-9da4e52d726e.jpg)
The Case for Quality over Quantity: Choosing the Right Processing Relationships for ISOs
One common misstep for ISOs is trying to manage too many processing relationships. While having diversification is important, spreading thin often leads to lack...
2
![Episode Cover](https://episodes.castos.com/652a77271d0aa4-33337533/images/00e8a78883c0f3ba6df827344ba2ebed-1697281938-826c33a3-6bf8-4026-9cba-9da4e52d726e.jpg)
Streamlining Processes for Improved Profitability: Insights for ISO Owners
Hosts Elaina Smith and Kevin Smith dive into the world of operational improvements for ISO owners. In this episode they tackle five key areas...